Princeton University Professor of Psychology and Public Affairs Daniel Kahneman, Princeton, NJ, March 10, 2009. Photo by Beverly Schaefer.
“I think one of the major results of the psychology of decision making is that people’s attitudes and feelings about losses and gains are really not symmetric. So we really feel more pain when we lose $10,000 than we feel pleasure when we get $10,000.”
Daniel Kahneman (1934 – … )
