The framing effect is a cognitive bias by means of which the way in which it poses us a situation will determine the decision that take on the same. Our...
Tag - psicología del consumidor
We are born consumers. We spend the day us purchasing products or selling them. The psychology helps to know the behaviour of the consumer or at least try...
The paradox of election does reference to the desmotivación that produces when we confront us to a taking of decision between very varied options. We live in...