{"id":7052,"date":"2021-04-14T19:08:04","date_gmt":"2021-04-14T18:08:04","guid":{"rendered":"https:\/\/psicopico.com\/?p=7052"},"modified":"2021-07-10T13:06:46","modified_gmt":"2021-07-10T12:06:46","slug":"la-importancia-de-la-identificacion-social-para-una-organizacion","status":"publish","type":"post","link":"https:\/\/psicopico.com\/gl\/la-importancia-de-la-identificacion-social-para-una-organizacion\/","title":{"rendered":"A importancia da identificaci\u00f3n social para unha organizaci\u00f3n"},"content":{"rendered":"A identidade social<\/strong> \u00e9 o co\u00f1ecemento individual de que unha persoa pertence a un certo grupo social con certas connotaci\u00f3ns emocionais e de valor que van unidas a un sentimento de pertenza<\/strong> a devandito grupo. Aquela empresa ou organizaci\u00f3n <\/strong>que logre unha identidade social corporativa cos seus empregados, clientes e provedores crear\u00e1 unha imaxe de marca e unha pertenza\u00a0crave para o seu desenvolvemento.<\/p>\n

Unha das variables m\u00e1is importantes para conseguir esa identidade organizacional \u00e9 a distintividade<\/strong>. No \u00e1mbito das organizaci\u00f3ns co\u00f1\u00e9cese como distintividade \u00e1 medida na que o grupo de persoas que a compo\u00f1en difer\u00e9nciase ou destaca sobre as demais facilitando a s\u00faa identificaci\u00f3n<\/strong>. Existen moitas formas de conseguir este obxectivo, como pode ser a xesti\u00f3n estrat\u00e9xica da publicidade de marca, a mellora do clima e cultura organizacional ou a realizaci\u00f3n de eventos corporativos<\/strong><\/a> que melloren o prestixio da empresa ou ter unha responsabilidade social corporativa apropiada.<\/p>\n

Caracter\u00edsticas da identificaci\u00f3n organizacional<\/h2>\n

A identificaci\u00f3n cun grupo<\/strong>, empresa ou organizaci\u00f3n \u00e9 percibirse as\u00ed mesmo como psicoloxicamente entrelazado co destino ou obxectivos de devandito grupo. Os comportamentos asociados, o afecto e emoci\u00f3ns que suscita danse habitualmente como consecuencia desta identificaci\u00f3n, a\u00ednda que non a forman en si mesma. \u00c9 dicir, realizar unha reuni\u00f3n corporativa cun bo catering en Barcelona<\/a> vai ser unha boa estratexia para conseguir espertar emoci\u00f3ns durante a xunta\u00a0com\u00fan, pero non ser\u00e1 o \u00fanico que o logre. Mellorar\u00e1 a cohesi\u00f3n entre as partes para permitir unha socializaci\u00f3n mellor pero debe de consolidarse con outras ferramentas de identificaci\u00f3n empresarial.<\/p>\n

Para lograr unha identificaci\u00f3n social adecuada d\u00e9bese experimentar persoalmente o \u00e9xito ou o fracaso<\/strong> dentro do grupo. A poder ser, m\u00e1is \u00e9xito que fracaso para manter a adherencia intragrupal, loxicamente. Hai que tentar que todas as partes sentan involucradas e responsables de erros e acertos, de perdas e ganancias.<\/p>\n

\u00c9 importante que se diferencia entre identificaci\u00f3n social (eu son desta organizaci\u00f3n<\/em>) da internalizaci\u00f3n de valores<\/strong> ou crenzas persoais (eu creo que se deber\u00eda de\u2026<\/em>). \u00c9 dicir, a persoa, cliente, provedor, empregado ou directivo pode identificarse co grupo organizacional pero non por iso subscribir todos e cada un dos valores do propio grupo. Por exemplo, p\u00f3dese un sentir como pertencente e identificado co seu equipo de traballo, club, empresa ou mesmo grupo de amizades pero \u00e1 s\u00faa vez non compartir a mesma ideolox\u00eda pol\u00edtica.<\/p>\n

A identificaci\u00f3n grupal \u00e9 parecida \u00e1 identificaci\u00f3n persoal que se poida ter cun heroe deportivo, un artista musical ou mesmo unha relaci\u00f3n rec\u00edproca como pode ser esposo-esposa, m\u00e9dico-paciente, m\u00fasico-fan, etc. Existe un aspecto relacional\/comparativo entre as partes.<\/p>\n

Beneficios dunha boa identificaci\u00f3n organizacional<\/h2>\n

Entre os beneficios m\u00e1is destacados enc\u00f3ntranse:<\/p>\n

    \n
  1. Todas as partes realizar\u00e1n actividades coherentes coas suas identidades<\/strong>, polo que mellorar\u00e1 o apoio entre organizaci\u00f3ns coa mesma visi\u00f3n e o compromiso entre ambas.<\/li>\n
  2. Mellora a formaci\u00f3n de grupo<\/strong>: cohesi\u00f3n interna, cooperaci\u00f3n, altru\u00edsmo ou unha mellor avaliaci\u00f3n do grupo. O orgullo de pertencer a esa organizaci\u00f3n crear\u00e1 unha alianza m\u00e1is leal entre as partes.<\/li>\n
  3. Promove a homoxeneidad das actitudes e as condutas<\/strong>. A\u00ednda que diciamos anteriormente que hab\u00eda que diferenciar entre internalizaci\u00f3n das crenzas e a identificaci\u00f3n social, a segunda influir\u00e1 tam\u00e9n nunha maior adherencia<\/strong> e aproximaci\u00f3n \u00e1s crenzas do grupo e as s\u00faas normas, o que mellorar\u00e1 a\u00ednda m\u00e1is eses obxectivos do propio grupo. Isto poder\u00e1 evitar conflitos futuros.<\/li>\n
  4. A propia din\u00e1mica de identificaci\u00f3n poder\u00e1 xerar unha retroalimentaci\u00f3n entre todas as partes que mellorar\u00e1 as relaci\u00f3ns<\/strong> e todos os factores xa mencionados.<\/li>\n<\/ol>\n

    En definitiva, unha boa identificaci\u00f3n social da organizaci\u00f3n \u00e9 parte importante de crear confianza<\/strong> entre todos os axentes que forman un grupo sexa do tipo que sexa: empresarial, deportiva ou colectivo cun fin com\u00fan.","protected":false},"excerpt":{"rendered":"

    A identidade social \u00e9 o co\u00f1ecemento individual de que unha persoa pertence a un certo grupo social con certas connotaci\u00f3ns emocionais e de valor que van unidas a un sentimento de pertenza a devandito grupo. Aquela empresa ou organizaci\u00f3n que logre unha identidade social corporativa cos seus empregados, clientes e provedores crear\u00e1 unha imaxe de […]<\/p>\n","protected":false},"author":1,"featured_media":7056,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":""},"categories":[26,8],"tags":[636,513,637,529,12,83],"class_list":["post-7052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-organizaciones","category-social","tag-cohesion-social","tag-empresa","tag-identidad","tag-organizacion","tag-social","tag-team-building"],"yoast_head":"\nA importancia da identificaci\u00f3n social para unha organizaci\u00f3n - PsicoPico<\/title>\n<meta name=\"description\" content=\"La identidad social es el conocimiento individual de que una persona pertenece a un cierto grupo social con ciertas connotaciones emociones y de valor que van unidas a un sentimiento de pertenencia a dicho grupo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psicopico.com\/la-importancia-de-la-identificacion-social-para-una-organizacion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A importancia da identificaci\u00f3n social para unha organizaci\u00f3n - 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