{"id":3934,"date":"2018-02-23T16:26:22","date_gmt":"2018-02-23T15:26:22","guid":{"rendered":"https:\/\/psicopico.com\/?p=3934"},"modified":"2021-03-10T00:35:09","modified_gmt":"2021-03-09T23:35:09","slug":"efecto-zeigarnik-necesito-ver-siguiente-capitulo","status":"publish","type":"post","link":"https:\/\/psicopico.com\/gl\/efecto-zeigarnik-necesito-ver-siguiente-capitulo\/","title":{"rendered":"Efecto Zeigarnik: necesito ver o seguinte cap\u00edtulo!"},"content":{"rendered":"Est\u00e1s a ver un cap\u00edtulo da t\u00faa serie favoria, parece que se achega o desenlace final de tr\u00e1maa pero, term\u00ednase o cap\u00edtulo e d\u00e9ixanos en albas. Empeza a funcionar o efecto Zeigarnik<\/strong> que nos impulsa a ter que ver o seguinte cap\u00edtulo para saber o que pasou. Quedamos intrigados e activados na serie ata que publiquen o pr\u00f3ximo cap\u00edtulo.<\/p>\n

Efecto Zeigarnik: lembramos mellor o inconcluso.<\/strong><\/h1>\n

A explicaci\u00f3n psicol\u00f3xica desta activaci\u00f3n cognitiva tena o xa chamado efecto Zeigarnik que fai referencia \u00e1 capacidade de lembrar mellor aquelas tarefas que tes pendentes ou interrompidas que aquelas que xa realizaches. Unha vez m\u00e1is, o noso cerebro tenta funcionar da maneira m\u00e1is eficiente posible. Tendo en conta que a eficiencia fai referencia \u00e1 resoluci\u00f3n de problemas co menor custo posible.<\/p>\n

O nome deste efecto psicol\u00f3xico prov\u00e9n da psic\u00f3loga rusa Bluma Zeigarnik<\/strong> que publicou a s\u00faa investigaci\u00f3n sobre este comportamento cognitivo no ano 1927, mentres traballaba co psic\u00f3logo da gestalt Kurt Lewin<\/strong><\/a>. O estudo consistiu na observaci\u00f3n do recordo que ti\u00f1an os camareiros dos pedidos pendentes de pago sobre os que xa foran pagados.<\/p>\n

Ao parecer, o cerebro elimina a informaci\u00f3n irrelevante unha vez finalizada. O proceso de pago da conta pendente finalizaba unha tarefa que pasaba a segundo plano no procesamiento cognitivo polo que se esquec\u00eda con maior facilidade en beneficio de mellorar o recordo das mesas que ti\u00f1an as s\u00faas consumici\u00f3ns pendentes de pago. Parece l\u00f3xico, e adaptativo. A nosa memoria \u00e9 limitada.<\/p>\n

\u00c9 unha activaci\u00f3n cerebral similar \u00e1 que sucede cando nos invaden pensamentos intrusivos ou<\/strong> obsesivos,<\/strong><\/a> pero con efecto contrario\u00a0<\/strong>cando a informaci\u00f3n que se tenta recuperar \u00e9 t\u00f3xica.<\/p>\n

>> Artigo relacionado: O fen\u00f3meno do oso polar e os pensamentos obsesivos.<\/a><\/p>\n

Por tanto, o que sucede \u00e9 que o cerebro necesita completar a informaci\u00f3n que recibe con datos sen\u00f3n parece quedar activado ata que o consegue. En ocasi\u00f3ns, eses datos son completados de forma err\u00f3nea polo que se sucede outro efecto psicol\u00f3xico relacionado, o efecto Mandela<\/strong><\/a>, que sucede cando se completa informaci\u00f3n de maneira err\u00f3nea para dar soluci\u00f3n a ese conflito cognitivo.<\/p>\n

>> Artigo relacionado: O efecto Mandela: 16 exemplos de como nos inventamos as cousas.<\/a><\/p>\n

Ac\u00f3rdasche mellor os nomes das familias de Xogo de Tronos que da t\u00faa propia.<\/strong><\/h4>\n

Esta falta de informaci\u00f3n relevante para resolver unha trama \u00e9 o que fai que algunha xente quizais lembre antes os nomes dos personaxes da \u00e1rbore geneal\u00f3gico da familia Lanister de Xogo de Tronos aos nomes dos seus familiares do pobo. Saberse os nomes das familias \u00e9 unha informaci\u00f3n \u00fatil que se mant\u00e9n activa ata que terminas de ver a serie ou pel\u00edcula<\/a> e fomenta a motivaci\u00f3n necesaria para estar pendentes da estrea do seguinte cap\u00edtulo.<\/p>\n

\u00c9 por isto que o efecto Zeigarnik \u00e9 utilizado comunmente en campa\u00f1as publicitarias para espertar o interese no produto ou por exemplo \u00e1 hora de elaborar trailers<\/em> de pel\u00edculas. Necesitamos saber que pasar\u00e1. Por iso, adoita escoitarse nos programas de televisi\u00f3n aquilo de: “saber\u00e9molo despois da publicidade<\/em>“. Que saberemos!? Ou se utiliza a intriga e incerteza na confecci\u00f3n de trailers de pel\u00edculas para motivar a resoluci\u00f3n da mesma, a saga Star Wars \u00e9 un exemplo deste tipo de trailers, que leva a mill\u00f3ns\u00a0 de persoas a ir ao cine canto antes para saber como contin\u00faa a historia.<\/p>\n

O ‘Clickbait<\/em>‘, o efecto Zeigarnick do s\u00e9culo XXI<\/strong><\/h4>\n

Quen lle \u00eda a dicir fai case 100 anos a Bluma\u00a0 Zeigarnik que o seu efecto poder\u00eda explicar o uso en internet dos invasivos e en ocasi\u00f3ns molestos ‘clickbait<\/em>‘. Esta t\u00e9cnica \u00e9 usada polos internautas como cibercebo<\/em> para que entren en publicaci\u00f3ns ou v\u00eddeos de Youtube tras mostrar t\u00edtulos do estilo:\u00a0“C\u00f3llolle o m\u00f3bil \u00e1 mi\u00f1a noiva e pasa isto…”<\/em> ou ben imaxes inconclusas que incitan a resolver o “misterio”. Si picas no cebo, claro.<\/p>\n

>> Artigo relacionado: Resistencia \u00e1 persuasi\u00f3n ou como evitar ser manipulados.<\/a><\/p>\n

Efecto Zeigarnik e mellora do estudo.<\/strong><\/h2>\n

O efecto Zeigarnik tam\u00e9n pode ser \u00fatil como t\u00e9cnica de estudo<\/strong><\/a>. Investigaci\u00f3ns derivadas do estudo inicial de Bluma Zeigarnik demostraron que aquelas persoas que realizaban pausas durante o estudo dunha materia para realizar outro tipo de actividades non relacionadas lembraban mellor o estudado que aquelas que realizaran sesi\u00f3ns completas de estudo.<\/p>\n

O motivo \u00e9 explicado tam\u00e9n pola teor\u00eda de campo<\/strong> de Lewin, que manti\u00f1a que unha tarefa xa iniciada establece unha tensi\u00f3n cognitiva especifica sobre ela que facilita a recuperacion da informaci\u00f3n relacionada e faia m\u00e1is accesible. Con todo, cando se realiza unha xornada intensiva de estudo e term\u00ednase de estudar todo na mesma esa tensi\u00f3n al\u00edviase polo que o cerebro entende que xa non \u00e9 prioritaria a recuperaci\u00f3n desa informaci\u00f3n.<\/p>\n

Por que non me sei nada despois do exame?<\/strong><\/h4>\n

\u00c9 o mesmo que sucede cando despois de estudar para un exame, unha vez feito parece que xa nos esquecemos de todo. O mesmo suc\u00e9deme a min cando termino de escribir un artigo tras a investigaci\u00f3n previa. Unha vez feita a tarefa parece que se garda no ba\u00fal dos recuerdos.<\/p>\n

As\u00ed que, a pr\u00f3xima vez que vaias estudar fai unha pausa para ver o \u00faltimo cap\u00edtulo da t\u00faa serie favorita. O teu cerebro agradecerao e iniciar\u00e1s o estudo de maneira m\u00e1is eficiente. Iso si, non se trata de que che termines Netflix enteiro e procrastines<\/strong><\/a>\u00a0<\/strong>de maneira indefinida.<\/p>\n

>> Artigo relacionado: T\u00e9cnicas para non postergar (ou non procrastinar) sen morrer no intento.<\/a><\/p>\n

_<\/p>\n

Referencias:<\/p>\n

Zeigarnik, B. (1967). On finished and unfinished tasks. In W. D. Ellis (Ed.),\u00a0A sourcebook of Gestalt psychology<\/em>, New York: Humanities press.\u00a0(Traduci\u00f3n ao ingl\u00e9s do orixinal de 1297)","protected":false},"excerpt":{"rendered":"

Est\u00e1s a ver un cap\u00edtulo da t\u00faa serie favoria, parece que se achega o desenlace final de tr\u00e1maa pero, term\u00ednase o cap\u00edtulo e d\u00e9ixanos en albas. Empeza a funcionar o efecto Zeigarnik que nos impulsa a ter que ver o seguinte cap\u00edtulo para saber o que pasou. Quedamos intrigados e activados na serie ata que […]<\/p>\n","protected":false},"author":1,"featured_media":3943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":""},"categories":[27,19,24,8],"tags":[49,500,10,235,11,457,12],"class_list":["post-3934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cine","category-educacion","category-neuromarketing","category-social","tag-educacion","tag-efecto","tag-marketing","tag-neuromarketing","tag-psicologia","tag-serie","tag-social"],"yoast_head":"\nEfecto Zeigarnik: necesito ver o seguinte cap\u00edtulo! - PsicoPico<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psicopico.com\/efecto-zeigarnik-necesito-ver-siguiente-capitulo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Efecto Zeigarnik: necesito ver o seguinte cap\u00edtulo! - PsicoPico\" \/>\n<meta property=\"og:description\" content=\"Est\u00e1s a ver un cap\u00edtulo da t\u00faa serie favoria, parece que se achega o desenlace final de tr\u00e1maa pero, term\u00ednase o cap\u00edtulo e d\u00e9ixanos en albas. 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