{"id":5778,"date":"2020-04-14T16:23:55","date_gmt":"2020-04-14T15:23:55","guid":{"rendered":"https:\/\/psicopico.com\/?p=5778"},"modified":"2021-08-11T09:28:35","modified_gmt":"2021-08-11T08:28:35","slug":"efecto-marco-decisiones-dependen-contexto","status":"publish","type":"post","link":"https:\/\/psicopico.com\/en\/efecto-marco-decisiones-dependen-contexto\/","title":{"rendered":"(Espa\u00f1ol) El efecto marco: nuestras decisiones dependen del contexto"},"content":{"rendered":"The framing effect<\/strong> \u00a0is a cognitive bias by means of which the way in which it poses us\u00a0 a situation will determine the decision that take on the same. Our preferences of election can see\u00a0 influenciadas by the context in which we find us or the form in which they present it to us. Therefore, our taking of decision no always goes to be objective but it will depend on other indirect factors that alter our perception, without darse us.<\/p>\n

The framing effect<\/strong> or effect of setting (framing effect <\/em>in English) uses\u00a0 frequently in the advertising to motivate of unaware way a process of purchase of a product when we have to choose between several options that a priori<\/em> and of objective way would be equal between himself. When a company or a person wants that another or a group of people or society make a determinate behaviour can use this cognitive bias to direct the thought to the place that more interest him. This manipulation gives\u00a0 in a lot of situations through the advertising, the politics and the media<\/a> with ends sometimes no too ethical.<\/p>\n

The cognitive biases<\/a> are evolutionary strategies that our brain uses with the purpose to speed up the information that arrives us and his back processing by means of heuristic rules. Although no always it hit, estad\u00edsticamente, take these fast decisions improve our capacity of processing since of not being like this would be impossible to give a correct solution to the more than 35.000 daily decisions that invade us of all type, from the smallest like deciding if turn off or no the alarm that sounds us to first hour of the morning to decide what eat this day.<\/p>\n

>> Article related: The persuasion and his principles of social influence.<\/a><\/p>\n

Examples of framing effect , or of how redirect\u00a0 our decisions.<\/strong><\/h1>\n

We go to put several examples on how works the effect mark on our decisions or on the perception that see or do us of what are communicating us, beginning with the explanation of the classical social experiment that checked it.<\/p>\n

Social example: How you prefer to help to the other? (Classical experiment).<\/strong><\/h3>\n

The classical experiment on the effect mark was the made by Tserky and Kahneman in 1981. These social psychologists asked to the participants of the experiment that chose between two options of which would depend the health and the life of 600 people. The two options showed\u00a0 with different settings, one positive in relation to the people that would live and another more negative setting in which it gave\u00a0 greater attention to the people that would die. These were the different settings that gave\u00a0 to the participants:<\/p>\n