{"id":4907,"date":"2019-04-10T20:05:20","date_gmt":"2019-04-10T19:05:20","guid":{"rendered":"https:\/\/psicopico.com\/?p=4907"},"modified":"2020-04-14T16:41:32","modified_gmt":"2020-04-14T15:41:32","slug":"que-es-la-publicidad-subliminal","status":"publish","type":"post","link":"https:\/\/psicopico.com\/en\/que-es-la-publicidad-subliminal\/","title":{"rendered":"What is subliminal advertising?"},"content":{"rendered":"In the stimulation of the human mind<\/strong> with ends of marketing<\/a> no everything is valid, or no everything has the sufficient ethical morals as to apply it. It is the case of the subliminal advertising<\/strong>.<\/p>\n

What is the subliminal advertising?<\/strong><\/h1>\n

We can define the\u00a0subliminal advertising<\/strong> like the phenomenon\u00a0by which knows\u00a0 the no conscious processing of external stimuli with ends of\u00a0commercial communication. This type of advertising is forbidden by the majority of the countries by his forms to act of way intrusiva and with little conscious knowledge of the individual that receives it. It is an advertising system that does not have a sustento scientific tested, but can be been due to two questions: the practical illegality that limits his utilisation and comprobaci\u00f3n of results\u00a0 and the true hermetismo of the commercial marks about the studies in this regard of this advertising technician.<\/p>\n

>> Article related: What is the neuromarketing?<\/a><\/p>\n

In spite of this, these methods have studied\u00a0 in diverse laboratories of psychology all over the world to long of the last century, from those first pilot studies celebrated in United States to finals of the 19th century by Pierce and Jastrow on the subliminal perception<\/strong>. The problem to the hour to study the subliminal perception and his results is the way to know like the person processes this information when being in the no conscious level, by what goes back\u00a0 complex measure it.<\/p>\n

In this sense, fits to signal two appearances with which any attempt of advertising application of the subliminal perception goes to result difficult:<\/p>\n

    \n
  1. The\u00a0thresholds of perception are individual.\u00a0<\/strong>It can occur that a same time of\u00a0exhibition do not generate the same in public different results.<\/li>\n
  2. No all the means of advertising have the technical characteristics to reproduce situations that have been created with scientific material<\/strong>. Perhaps in the cinema, when treating of reproductions fotograma to fotograma, could manipulate\u00a0 the speed of projection so that issue these messages.
    \nLast less.<\/li>\n<\/ol>\n

    >> Article related: Types of purchase, according to the science<\/a>.<\/p>\n

    In spite of the difficulties, the subliminal advertising has been some frequently used resources by the sectors of the marketing and neuromarketing<\/strong><\/a> in his campaigns. They have gone adapting these technical limitations and the legal limitations to present messages of subliminal advertising to the edge of the legality. Of way, that practise it technical pre-subliminal<\/em> that do not prevent that the stimulus was not conscious, that is to say, the objective person himself is conscious of the presence of this stimulus although it was mildly. The companies of marketing disguise and distort the stimuli so that they are not perceived of direct form, so that more than speaking of subliminal advertising speak of indirect advertising<\/strong>.<\/p>\n

    The causes by which a company poses\u00a0 the utilisation of subliminal advertising, or in his lower indirect extension, are:<\/p>\n