{"id":830,"date":"2016-01-13T15:23:03","date_gmt":"2016-01-13T15:23:03","guid":{"rendered":"http:\/\/psicopico.com\/?page_id=830"},"modified":"2016-02-01T17:54:11","modified_gmt":"2016-02-01T16:54:11","slug":"neuromarketing","status":"publish","type":"page","link":"https:\/\/psicopico.com\/en\/psicologo-en-lugo\/neuromarketing\/","title":{"rendered":"Neuromarketing"},"content":{"rendered":"<p class=\"qtranxs-available-languages-message qtranxs-available-languages-message-en\">Sorry, this entry is only available in <a href=\"https:\/\/psicopico.com\/es\/wp-json\/wp\/v2\/pages\/830\" class=\"qtranxs-available-language-link qtranxs-available-language-link-es\" title=\"Espa\u00f1ol\">Espa\u00f1ol<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>&nbsp;<\/p>\n<p>El <strong>neuromarketing<\/strong> se configura como una emergente \u00e1rea de conocimiento fruto de la conjunci\u00f3n de los estudios de la <strong>neurociencia<\/strong> y las t\u00e9cnicas de <strong>marketing<\/strong>.<br \/>\n<strong>El neuromarketing trata de identificar la actividad cerebral involucrada en cada comportamiento del cliente<\/strong>, desde la elecci\u00f3n del producto y su compra hasta el procesamiento e interpretaci\u00f3n de los mensajes publicitarios. De esta manera, se puede llegar a predecir en alguna medida, la conducta del consumidor y la relaci\u00f3n de \u00e9ste con la marca.<\/p>\n<p>Objetivos del neurom\u00e1rketing:<\/p>\n<ul>\n<li>Conocer c\u00f3mo el sistema nervioso humano recibe, codifica, almacena y recupera la informaci\u00f3n proveniente de los est\u00edmulos.<\/li>\n<li>Comprobar la efectividad de los mensajes publicitarios.<\/li>\n<li>Obtener datos que orienten sobre la mejor elecci\u00f3n de los formatos que permitan una mayor conexi\u00f3n emocional con el consumidor.<\/li>\n<li>Predecir la conducta del consumidor a partir de estudios cient\u00edficos.<\/li>\n<li>Mejorar la planificaci\u00f3n y desarrollo de todos los aspectos del marketing: comunicaci\u00f3n, producto, precio, promoci\u00f3n, etc.<\/li>\n<li>Conocer las verdaderas necesidades del consumidor para ajustar la estrategia de marketing de la marca.<\/li>\n<\/ul>\n<p>Si crees que te puedo ayudar en tu plan de m\u00e1rketing ponte en contacto conmigo ;)","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in Espa\u00f1ol. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.&nbsp; El neuromarketing se configura como una emergente \u00e1rea de conocimiento fruto de la conjunci\u00f3n de los estudios de la neurociencia y las [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":107,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-modules.php","meta":{"_joinchat":[],"footnotes":""},"class_list":["post-830","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Neuromarketing - PsicoPico<\/title>\n<meta name=\"description\" content=\"Neuromarketing y Psicolog\u00eda del Consumidor | Publicidad creativa.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psicopico.com\/psicologo-en-lugo\/neuromarketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neuromarketing - 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